“Innovation is the great way to success in this digital age. The path of innovation in business means doing something different, smarter or better that will make a positive difference in terms of value, quality or productivity by using emerging or proved technologies of the world. Writes Abid Afzal Butt”
I completely agree with this above statement given from a leading IT consultant, Yes SEO innovation can’t be imposed on sleepy people or agency — they must be engaged to select new ideas that suit to enhance the performance of clients digital marketing campaign.
I’m writing this article for those SEO experts and clients, who are satisfied after placing their website on top position with selected keywords.
If you are one of those who think why should I change my strategy which has given me success, you are living in the wrong word. Here are the reasons why I’m saying this.
Firstly, come out from word mean of SEO (Search Engine Optimization). SEO has become now Search Experience Optimization.
Think About Click Through Rate- Since 2012, popular search engines like Google, Bing, Apple, even new search engines, have upgraded their algorithms and machine learning processes to account for the end-user’s experience. When your keywords have ranked then you should look for conversion rate optimization (CRO) services or learn about, how to improve CTR using google webmaster insights.
Think About Content Quality – Get your content right, and you’ve created a solid foundation to support all of your other SEO efforts, but it doesn’t mean if your content is useful today, it would be useful in tomorrow. No, Search engines love new content. That’s usually what we mean when we say ‘fresh’. Audit your current content with these metrics –
Check Content with engagement metrics – analyze content share, clicks, bounce rate and conversion.
Check content with crafting metrics – analyze your content which solve all queries related find, learn, solve, buy, fix, treat, or understand.
Check content with appealing metrics – banner heading and call to action text is these are appealing or not.
Think About Web Technologies – May be you are sitting on the top with your keywords and gaining good traffic, but think about your competitors too. May Be, Your competitors would be working on developing a website with new assets, which are currently not present on your website. Also keep eye on new updates related to technology innovation, think about your website technology for the future not for today. May be a technology doesn’t matter as SEO signal today, but in future it can have more importance.
For example, I heard about RDF, Schema Markup in 2011, on that time it was not a most important signal, but some brands were working at that time on these technologies and still today they are on top. They applied it, for sleepy webmasters who never informed to their client about Schema Markup, mobile, responsive, their websites are out of rank. Check your website for all platforms and factors like speed, mobile, desktop, browsers, Operation Systems and security. I’m predicting in upcoming time Google Voice search features would play a vital role in ranking. I’m predicting in upcoming time Google Voice search features would play a vital role in ranking.
Think About Meta DATA – Positioning high in Google in 2016 has significantly more to do with pertinence and notoriety of excellent content, visitor fulfillment and prevalence than meta tag optimisation. According to my experience, Meta tags still play noticeably influence where a page ranks in Google, in a positive way. You need to check your website with some other type of meta tags too. Like Open Graphs, Twitter Card and Dublin Core and must-have social meta tagss for Twitter, Google+, Facebook and More.
Think About Direct Answers – Nowadays, you can see most of the search engines are trying to solve search queries like human being. Learn about how to implement and edit Knowledge Graph Cards in Google. For example search about “How tall is tom cruise?”. You would get direct answer from google direct instead of showing websites.
Think About Backlinks Auditing- Always keep eyes on building good backlinks. Trust me or not, but I would say yes, backlinks are still the most important ranking signal that Google uses. But not just any backlinks. You need backlinks from a bunch of different domains. Also change the strategy of saying your team to stop making backlinks from traditional ways. Instead of this way, they should learn about earning backlinks from Great Content or Infographics. Always check unnatural links which can be can be considered a violation of the Google Quality Guidelines. May, be today, you are on top, but if your competitor is making such type of backlinks for you, your website’s rank drop. Consider these below link types to remove-
Links from blog networks.
Links from low-quality and spammy websites.
Links from poor directories.
Link from exchanges.
Sitewide and footer backlinks.
Links from the comments sections of other websites.
Continue to apply new changes in design, content, meta tags, social media, backlink building strategy your website would be on the fast track to get quick and stable on Googles first page and top places.
At last, The strategy you initially outlined may have been good in theory and working for today, but it’s hard to keep your efforts in line for the long term. A strategic review of your current work can help you stay in line.
Follow Atul Mishra
Atul’s work experience includes client side and agency side for Health, Travel, Shopping, Dating, Fashion and Education domains. He is an expert in influence marketing, Code Level SEO, web analytics and start up consultancy. He is Digital Marketing Manager, Brand Strategy consultant for Xantatech – A Results Driven Web Development, Mobile Apps Development, Creative Design, and SEO Marketing Agency. Follow him on Google Plus, Linkedin and Facebook.